From Reuters: Talking wine label to chat up Italian consumers.
Posted on July 7, 2005 11:08 AM. Filed under: food.Who needs a sommelier? A "talking" wine label could soon tell consumers in Italy everything they want to know about a particular bottle -- from its production history to the kind of food it should accompany. "The idea is to bring the oenologist to the table so that each wine can explain itself in the first person," said Daniele Barontini, whose Tuscan company Modulgraf is putting the final touches on the product to be launched in November.
"We envision our talking wine label in restaurants, wine stores and at vineyards that offer wine tasting," he told Reuters on Wednesday.
The new "label" would consist of a chip implanted in the bottle that could be listened to with a small device about the size of a cigarette package in the wine shop or the restaurant. [continue]