This is from a salon.com article, An ad George Bush should love.
So how about using the same shock-value tactics the administration uses in the drug war to confront the public with the ultimate -- and much more linearly linked -- consequences of their energy wastefulness? Imagine a soccer mom in a Ford Excursion (11 mpg city, 15 mpg highway) saying, "I'm building a nuclear bomb for Saddam Hussein." Or a mob of solo drivers toodling down the freeway at 75 mph shouting in unison, "We're buying weapons that will kill American soldiers, Marines and sailors! Yahoo!"
It's not just a fantasy. Last week, talking to my friend Scott Burns, co-creator of the "Got Milk?" campaign, I was delighted to hear that he already had two ad scripts ready to go. The first one feels like an old Slim Fast commercial. Instead of "I lost 50 pounds in two weeks" the ad cuts to different people in their SUVs: "I gassed 40,000 Kurds," "I helped hijack an airplane," "I helped blow up a nightclub," and then in unison: "We did it all by driving to work in our SUVs."
Maybe this article will get a few people thinking about choosing more sensible vehicles, using alternative fuels, taking public transit, and stuff like that. But then, that's what other people should do, right?
Posted on October 27, 2002 07:52 AM. Filed under: environment.